What is the F*ck You Price Method?
The “F#ck You Price” Method is where you create an expensive offer that you don’t actually intend to sell. This price anchoring strategy involves listing an item or service priced 20x or 50x higher than your standard offerings. Its presence alone redefines the perceived value of everything else.
Defined in The F*ck You Price Method: Creating Offers That Get People Talking by James Dooley and Steven Khanna.
How does the book define the F*ck You Price Method?
In one paragraph of its Introduction, quoted in full at the top of this page, and jamesdooley.com puts the same idea in a single line.
How to Create a “F#ck You Price” – A bold, premium offer that makes everything else seem like a bargain.
How does a F*ck You price change the rest of an offer?
Its presence sets the scale: the publisher’s description says the top offer works even when nobody buys it.
Even if no one buys your most expensive offer, just having it there elevates your perceived value, attracts bigger buyers, and positions you as the authority in your industry.
| Offer | Relative to your standard offering |
|---|---|
| Your standard offering | The baseline |
| The F*ck You price | 20x |
| The F*ck You price | 50x |
Is it the same as a trade's 'go away' price?
No. Tradespeople use the phrase for a quote set high to turn a job down, while the book’s top offer is set high on purpose so the rest of the offer reads as good value.
Where in the book is the method set out?
The method is set out in Part 2, and Chapter 15 covers scaling it.
Part 2: Building the “F#ck You Price” Strategy
- Chapter 4: Why Every Business Needs a “F#ck You Price”
- Chapter 5: Setting Your Anchor
- Chapter 6: Writing the Fine Print
Part 5: The Mindset of Pricing Boldly
- Chapter 15: Scaling the “F#ck You Price” Method
See the full contents. Short answers on the title, dates and formats are in the questions about the book. Other formats and stores.