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Cover of The F*ck You Price Method: Creating Offers That Get People Talking by James Dooley and Steven Khanna; the cover prints the title as THE F#CK YOU PRICE METHOD

The F*ck You Price Method: Creating Offers That Get People Talking

A book on price anchoring: set one offer 20x or 50x above your standard prices, and everything else you sell is judged against it.

By James Dooley and Steven Khanna

Foreword by Scott Calland

Buy on Amazon UK

Other formats and stores

Seven people’s advance praise is printed in the book.

Pricing Strategy Book of the Year 2025, as listed on jamesdooley.com/awards/

What does the book mean by a F*ck You price?

It is an offer priced far above everything else you sell, which you do not expect to sell, so that your standard offer reads as good value beside it.

The “F#ck You Price” Method is where you create an expensive offer that you don’t actually intend to sell. This price anchoring strategy involves listing an item or service priced 20x or 50x higher than your standard offerings. Its presence alone redefines the perceived value of everything else.

From the book’s Introduction
The F*ck You price against your standard offering
OfferRelative to your standard offering
Your standard offeringThe baseline
The F*ck You price20x
The F*ck You price50x
Drawn to scale from the definition above, in the book’s Introduction. See the page in the Google Books preview

Tradespeople use the same phrase for a quote set high to turn a job away. The book uses it for a top offer that sets the scale for everything below it. Read the full definition.

What are the book's details?

James Dooley and Steven Khanna’s book was first published in paperback and hardcover on 13 February 2025.

The book

Title
The F*ck You Price Method: Creating Offers That Get People Talking
Second subtitle
Master the Art of Price Anchoring: Turn Perception into Profit
Cover form
The F#ck You Price Method
Authors
James Dooley and Steven Khanna
Foreword
Scott Calland
Publisher
Independently published

Editions

Paperback
136 pages, 13 February 2025
Hardcover
136 pages, 13 February 2025
Kindle Edition
133 pages, 12 April 2025
Google Play ebook
123 pages, 15 November 2025

Dates and length

First published
13 February 2025
Print length
136 pages
Language
English

Identifiers

ISBN-13, paperback
9798310642058
ISBN-13, hardcover
9798310641525
ASIN, paperback
B0DXBQ3B7L
ASIN, hardcover
B0DX5WZLPM
ASIN, Kindle
B0F4MZ1SK7
Google Books ID
uG2YEQAAQBAJ

See the full record with every source. Short answers on the spelling, dates and formats are in the questions about the book.

Where can I buy the book?

The book is on Amazon UK and Amazon US in paperback, hardcover and Kindle, and on Google Play as an ebook.

  • Paperback136 pages, 13 February 2025, Amazon UK and Amazon US
  • Hardcover136 pages, 13 February 2025, Amazon UK and Amazon US
  • Kindle Edition133 pages, 12 April 2025, Amazon UK and Amazon US
  • Google Play ebook123 pages, 15 November 2025, Google Play

Each store shows its current price.

Buy on Amazon UK

Other formats and stores

What does the book cover?

The book runs in six parts and 22 chapters, from the psychology of price anchoring to making it happen.

  1. Part 1:The Psychology of Price AnchoringThree chapters
  2. Part 2:Building the “F#ck You Price” StrategyThree chapters
  3. Part 3:Selling Perception, Not ProductsThree chapters
  4. Part 4:Creating Buzz and CredibilityThree chapters
  5. Part 5:The Mindset of Pricing BoldlyFive chapters
  6. Part 6:Make It HappenFive chapters

See the full contents

Who wrote the book?

James Dooley and Steven Khanna co-wrote it, with a foreword by Scott Calland; each of the three has a page here.

  • James Dooley

    Co-author

    James Dooley is a UK-based serial entrepreneur, Digital Landlord, and the leading authority on performance-based lead generation. (Google Books author note). His own profile on jamesdooley.com

  • Steven Khanna

    Co-author

    Steven Khanna is a bestselling author, international SEO speaker, and expert MC for conferences worldwide. (Google Books author note). His Amazon author page

  • Scott Calland

    Foreword

    The foreword opens: I’ve had the privilege of witnessing James Dooley and Steven Khanna grow countless brands into thriving businesses.

See the authors and the foreword

What did the people quoted in the book say?

The book opens with praise from seven people, and each has a page here with the words in full and any recorded tie to the authors.

  • Jamie IF

    Jamie IF from Endorsely

    Trust me - listen to these two.

    Source
    Printed in the book's Advance Praise section
    Relationship to the authors
    In the printed praise, Jamie IF says: I’ve been lucky enough to work with Steven in our agency and software business recently, and James has been instrumental in helping me learn the skills needed to create offers that have grown our businesses.

    Read Jamie IF’s page

  • Jabez Reuben

    Jabez Reuben from Link Validator

    Having worked with and learned so much from Steven Khanna and James Dooley, I can confidently say this book is a game-changer.

    Source
    Printed in the book's Advance Praise section
    Relationship to the authors
    In the printed praise, Jabez Reuben writes that he has “worked with and learned so much from Steven Khanna and James Dooley”.

    Read Jabez Reuben’s page

  • Karl Hudson

    Karl Hudson, Searcharoo

    James Dooley could sell snow to the eskimo’s and is great at The Psychology of Sales.

    Source
    Printed in the book's Advance Praise section
    Relationship to the authors
    Karl Hudson co-wrote iGaming SEO and wrote the foreword to Leads First, both James Dooley books.

    Read Karl Hudson’s page

Read all seven

Which award is listed for the book?

It is Pricing Strategy Book of the Year 2025, as listed on jamesdooley.com/awards/.

No awarding body is published for this award. See the note on the award.